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The One-Paragraph Summary
START WITH WHY was written by Simon Sinek. The book suggests that your ability to inspire others to do great things depends on how clear your why is. If your why is clear, you don't have to convince others to follow you. Yet, it is often overlooked or not given serious consideration. We can clearly tell others what we do and how we do it but when it comes to why we do what we do, we often struggle.
The Three Tweetable Quotes:
[bctt tweet="People don't buy what you do. They buy why you do it. ~Simon Sinek"]
[bctt tweet="Start with why and work really hard to make sure you're consistent. ~Simon Sinek"]
[bctt tweet="All organizations start with why but only the great ones keep their why clear year after year. ~Simon Sinek"]
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Insight:
Our clearly-stated WHY does not only attract followers and sustain our business. It can also keep us going through the storms.
Action!
Simply... find your WHY! Come up with as many stories as possible you are telling yourself. Explore the pattern of those stories. Now draft and refine your WHY Statement.
Well, there is a process I use to help you. If you want, contact me.